KEY STEPS TO A PERFECT CUP OF COFFEECOFFEE FRESHNESS: The key to excellent coffee is freshness. Green beans have a shelf life of approximately 1 - 2 years, but once roasted, coffee begins to stale almost immediately. Roasted coffee has a shelf life of about 2 weeks, hile coffee that has been ground should be used immediately, or within 1 hour to achieve the ultimate cup of coffee. GOOD COFFEE BEAN: Buy good quality beans that have been freshly roasted to achieve full, wonderful coffee flavour. BUY BEANS: To make the perfect cup of coffee, grind your beans at home just before brewing. PROPER STORAGE: Store your coffee in an airtight container away from heat and moisture (not in the fridge or freezer). CORRECT GRIND LEVEL: The degree of extraction of coffee depends on the fineness of grind and the duration of contact between grinds and water. At Coutts & Company, we can help you to choose erfect grind level for your coffee maker. CORRECT AMOUNT: One to two tablespoons of coffee grinds per six-ounce cup of coffee is recommended. Adjust the amount you use according to your taste.  GOOD WATER: Fresh, cold water free of any flavour or odour is best. EQUIPMENT: Use clean and well maintained equipment. TEMPERATURE: Brewing temperature for coffee is 195 degrees F (90 degrees C). AFTER BREWING: Serve immediately. Do not allow to sit on a burner. Transfer to thermal pot if necessary. SAVOUR IT: Sit back, relax, and enjoy. Do not gulp!!!
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